Gender in the Media

Answer the following questions to explore the gender stereotypical messages that can be found in print medium advertisements.

You will first complete the exercise with this ad, and then with the ad you brought in.

1. Describe what is going on in the ad.
2. Who is in control and how is that shown?
3. What might the person in control be saying?
4. What is the attitude of the man?
5. What is the attitude of the woman?
6. What words or ideas from your stereotype box are represented in this ad?
7. Who is the target market audience they are trying to reach?
8. How do advertisers play upon our need to be accepted — to fit in — to get us to buy their product?