School Social Status

avant garde	the suggestion that using this product puts the user ahead of the times e.g. a toy manufacturer encourages kids to be the first on their block to have a new toy
bandwagon	the suggestion that everybody is using the product and that you should too in order to be part of the group e.g. a credit card company quotes the number of millions of people who use their card
facts and figures	statistics and objective factual information is used to prove the superiority of the product e.g. a car manufacturer quotes the amount of time it takes their car to get from 0 to 100 m.p.h
glittering generalities	"weasel words" are used to suggest a positive meaning without actually really making any guarantee e.g. "might," "usually," "in many cases"
hidden fears	the suggestion that this product will protect the user from some danger e.g. a laundry detergent manufacturer suggests that you will be embarrassed when strangers see "ring around the collar" of your shirts or blouses
magic ingredients	the suggestion that some almost miraculous discovery makes the product exceptionally effective e.g. a pharmaceutical manufacturer describes a special coating that makes their pain reliever less irritating to the stomach than a competitors
patriotism	the suggestion that purchasing this product shows your love of your country e.g. a company brags about its product being made in the USA and employing American workers
plain folks	the suggestion that the product is a practical product of good value for ordinary people e.g. a cereal manufacturer shows an ordinary family sitting down to breakfast and enjoying their product
snob appeal	the suggestion that the use of the product makes the customer part of an elite group with a luxurious and glamorous life style e.g. a coffee manufacturer shows people dressed in formal gowns and tuxedos drinking their brand at an art gallery
transfer	words and ideas with positive connotations are used to suggest that the positive qualities should be associated with the product and the user e.g. a textile manufacturer wanting people to wear their product to stay cool during the summer shows people wearing fashions made from their cloth at a sunny seaside setting where there is a cool breeze
testimonial	a famous personality is used to endorse the product e.g. a famous hockey player recommends a particular brand of skates
wit and humor	customers are attracted to products that divert the audience by giving viewers a reason to laugh or to be entertained by clever use of visual or language

"An extraterrestrial being, newly arrived on Earth -- scrutinizing what we mainly present to our children in
     television, radio, movies, newspapers, magazines, the comics, and many books -- might easily conclude that we
     are intent on teaching them murder, rape, cruelty, superstition, credulity, and consumerism. We keep at it, and
     through constant repitition many of them finally get it. What kind of society could we create if, instead, we
     drummed into them science and a sense of hope?"
The Demon-Haunted World : Science As a Candle in the Dark
                                                                              by Carl Sagan, page 39

http://carmen.artsci.washington.edu/propaganda/contents.htm#special
http://www.aacps.org/aacps/boe/INSTR/CURR/comed/es/webquest/Persuade/PER2.html
http://www.globaled.org/curriculum/cm4.html#fromcm4C.html
http://doggo.tripod.com/doggmanippg3.html
http://members.aol.com/MrDonnLessons/Sociology.html#Propaganda
http://www.globaled.org/curriculum/cm4.html

Advertising Techniques

avant garde

the suggestion that using this product puts the user ahead of the times e.g. a toy manufacturer encourages kids to be the first on their block to have a new toy

bandwagon

the suggestion that everybody is using the product and that you should too in order to be part of the group e.g. a credit card company quotes the number of millions of people who use their card

facts and figures

statistics and objective factual information is used to prove the superiority of the product e.g. a car manufacturer quotes the amount of time it takes their car to get from 0 to 100 m.p.h

glittering generalities

"weasel words" are used to suggest a positive meaning without actually really making any guarantee e.g. "might," "usually," "in many cases"

hidden fears

the suggestion that this product will protect the user from some danger e.g. a laundry detergent manufacturer suggests that you will be embarrassed when strangers see "ring around the collar" of your shirts or blouses

magic ingredients

the suggestion that some almost miraculous discovery makes the product exceptionally effective e.g. a pharmaceutical manufacturer describes a special coating that makes their pain reliever less irritating to the stomach than a competitors

patriotism

the suggestion that purchasing this product shows your love of your country e.g. a company brags about its product being made in the USA and employing American workers

plain folks

the suggestion that the product is a practical product of good value for ordinary people e.g. a cereal manufacturer shows an ordinary family sitting down to breakfast and enjoying their product

snob appeal

the suggestion that the use of the product makes the customer part of an elite group with a luxurious and glamorous life style e.g. a coffee manufacturer shows people dressed in formal gowns and tuxedos drinking their brand at an art gallery

transfer

testimonial

a famous personality is used to endorse the product e.g. a famous hockey player recommends a particular brand of skates

wit and humor

customers are attracted to products that divert the audience by giving viewers a reason to laugh or to be entertained by clever use of visual or language